Review crawling, indexing, site structure, internal links, performance and structured data with this practical WordPress SEO audit.
Crawling and indexing
Check robots rules, XML sitemaps, canonical tags, noindex settings and URL inspection for important pages. Look for accidental indexing of search, filter or duplicate archive URLs.
Site architecture
Important pages should be reachable through clear navigation and contextual internal links. Avoid orphan pages and unnecessary depth.
On-page technical signals
Review titles, descriptions, heading hierarchy, image alternative text, language settings and schema. Structured data must match visible page content.
Performance and mobile usability
Measure representative templates, not only the homepage. Review largest content, layout shift and interaction responsiveness together with real device testing.
Status codes and redirects
Fix broken internal links, redirect retired URLs to the most relevant replacement and avoid redirect chains. A useful custom 404 page should help visitors recover.
Measurement plan
Record the issue, affected URLs, priority, owner and validation method. Recheck after implementation rather than assuming a plugin score proves success.
Final Takeaway
Use this guide as a practical framework, adapt it to your website and verify important platform or policy details from the official source before making a final decision.